Ecomdigest Sneakers & Trainers - 09.12.2024

PLUS: Snapchat surpasses Instagram in US shopping frequency!

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Ecomdigest
September 12, 2024 • Estimated Reading Time: 6 minutes

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Puma's latest collaboration with London-based luxury streetwear brand Aries introduces innovative updates to the Suede and Mostro sneakers. Previewed at New York Fashion Week, this collection blends racing and kitschy aesthetics, merging modern and nostalgic elements. The genderless collection features statement graphics, experimental knitwear, and double nylon pieces, complemented by a range of accessories and footwear. The Mostro sneaker, the centerpiece of the collaboration, is reimagined with mesh, neoprene, and suede, and includes an elastic closure with an adjustable toggle. The Suede model is enhanced with a rubberized mudguard, leather toe cap, and unique graphics on the heel and tongue.

The collection also includes a variety of apparel, such as a moto-mesh long sleeve tee with custom Aries graphics, a digitally printed knitted cardigan, and a lace-knit tight tee inspired by cycling. Additionally, a garment-washed oversized tee features a Puma graphic with an airbrushed motif, and a water-repellent nylon jacket and pants showcase a Puma skeletal x-ray graphic. Accessories like the Puma x Aries Cap and Mini Grip Bag evoke 80s and 90s mall aesthetics. Acclaimed New York photographer Mark Luckasavage captured the collection through a spectral, filtered lens, highlighting its unique style.

Launching on September 5, the Puma x Aries collection will be available at ariesarise.com, the Aries flagship store in London, and select Puma retailers. This collaboration follows Puma's recent release of the Skope Forever sneaker with Skepta, showcasing the brand's ongoing commitment to innovative and trendsetting partnerships.

Olympian Jordan Chiles attended the 2024 US Open in Queens, New York, wearing a collegiate-inspired outfit featuring Nike Shox R4 sneakers. Her look included a burgundy cardigan with Nike patches, a pleated miniskirt, pearls, and diamond earrings. Chiles often mixes Nike with other luxury brands.

Eastside Golf, founded by Olajuwon Ajanaku and Earl Cooper, is set for a landmark September with its first Nike collaboration and a New York pop-up shop. The brand, known for its inclusive approach to golf, will also host its annual Invitational and support HBCU golf programs.

Walmart is partnering with StockX to offer collectible sneakers, aiming to attract sneaker enthusiasts and compete with Amazon. This collaboration will feature pre-verified shoes from brands like Nike and New Balance. Walmart's online marketplace expansion includes pre-owned and collectible items, enhancing its e-commerce offerings and consumer reach.

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Performance Platters 🍽️

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

Ecomdigest is a Contentive publication in the DTC Ecommerce division